Breaking Records: The Highest Condo Sale in Lincoln Park, NJ

The real estate market in New Jersey is currently experiencing a dynamic phase. Home prices have seen a significant increase, with a year-over-year rise of 9.3% as of September 2024.¹ Despite this price surge, the number of homes sold has decreased by 5.9%, indicating a competitive market with limited inventory.² Demand remains strong, particularly in suburban areas close to New York City, driven by buyers seeking more space and the flexibility of remote work.

Despite the strong market conditions, it is no doubt that the 2024 real estate market has its challenges. For buyers it often means bringing the strongest possible offer to the table to knock out the competition. For sellers, it means working with an experienced agent that knows the ins and outs of the industry to be able to guide them through a smooth process.

With that in mind, I am thrilled to share the exciting news from the Lisella Property Group: our record-breaking sale of a stunning condo at 28 Windsor Dr., Lincoln Park, NJ. This sale not only set a new benchmark for the highest sale price of a condo in the entire town, but also highlighted the power of our creative marketing and strategic pricing.

The Property: 28 Windsor Dr.

Nestled in the heart of Lincoln Park, 28 Windsor Dr. is a luxurious condo that boasts modern amenities, elegant design, and a prime location. Being set back in the complex, this unit offers the perfect blend of privacy and convenience. Having been recently updated, and tastefully staged, the unit truly shines from the moment you step inside. In presenting this home to buyers, we focused closely on the seller’s meticulous attention to detail and high-end finishes, making it a true gem in the real estate market.

The Promotion: Creative Tactical Marketing

To ensure this property received the attention it deserved, we implemented a comprehensive marketing strategy. Each property a buyer walks into is unique and different. Ensuring that they are not only drawn to tour, but also submit an offer is key. That’s where our marketing comes into play. We focused on some key strategic marketing pieces including:

• Professional Photography and Videography: We brought in our trusted industry partner to capture the home with professional high-quality photography. Visuals are key in marketing a property, and a big player in the successful sale of this property. In addition, to truly convey what this condo offers, our videographer captured the property in short-form video content that we were able to promote on social media.
• Social Media Campaigns: The Lisella Property Group focuses on some key social media and online ad campaigns. We focused to drive attention to this property through targeted ads on Facebook, Instagram, YouTube and over 1,000 additional sites. In turn, it helped us reach a wider audience, drive more interest, and ultimately sell 28 Windsor Dr. well above asking price.
• Email Marketing: Our marketing approach included personalized emails promoting the property among our extensive personal sphere of potential buyers and other agents in the area. Having 50+ years of combined real estate experience, we were able to utilize our industry connections to promote the property via email.
• Open House and Private Showings: The Lisella Property Group prides ourselves on getting a high volume of foot traffic through our listings thanks to our strategic marketing. This property was no different. We held an open house and private showings to offer prospective buyers as many opportunities as possible to see the unit for themselves.

The Pricing: Strategic and Competitive

Pricing a property correctly is crucial to attracting serious buyers and achieving a quick sale. For 28 Windsor Dr., we conducted a thorough market analysis to determine the optimal price point. By setting a competitive yet realistic price, we were able to generate significant interest resulting in eight offers at and above the asking price, ultimately leading to this record-breaking sale.

The Result: A Record-Breaking Sale

Thanks to the combination of our creative marketing and strategic pricing, 28 Windsor Dr. sold quickly and for the highest price ever recorded for a condo in Lincoln Park, NJ. This achievement not only underscores our expertise in the real estate market but also our commitment to delivering exceptional results for our clients.

If you’re looking to buy or sell a property and want to experience the same level of success, the Lisella Property Group is here to guide you.

Tour this Record-Breaking Sale in Lincoln Park